Barney toys is purple dinosaur are popular in children mind. For the first time scientists can be sure a dinosaur plumage. This animal was not brown, gray especially purple (like Barney). Dinosaurs have a bright reddish color similar to ginger or something also called carrots with Mohawk-style hair on his head.
If you have children, or nephew under the age of six years, you will know this one idol: Barney, the purple dinosaur who are good at singing, entertain and educate 'young children. Whatever the opinions of scientists about the original color of dinosaur, Barney the Purple dinosaur remains became a favorite of children, and your nephew. Videos about Barney has sold in millions of copies, the program has also become a prominent television programs with high ratings in various countries around the world, write books and illustrate this figure becomes best-selling books, and toys have also Barney became seizure of children in the world.
Who's behind the success of this purple dinosaur character? What can we look up to her? She is a
Sheryl Leach, she is an author and former teacher. Having a child is hyperactive. Her son could only be "calm" when watching the video motion and songs for children.
Her son is very loved the video, so he watched it many times. Sheryl then search for similar videos on the market to buy, but found none. Video sequel still in the stage of idea creation. When Sheryl Leach was in the middle of traffic jams, brilliant idea also arises: to make similar videos for children under six years of age (pre-school), that are rarely found in the market. He believes that there are many parents who have problems the same as experienced, there are many children who can learn from movement and song with the concept of edutainment.
Following this idea simmering deeper, Sheryl then find the right character to serve as the main character in the video that will be produced. From experience and observation as a teacher and as a mother, Sheryl discovered that many children who are happy with the dinosaurs. Dinosaurusnya has a unique appearance, which is also unique color chosen, the color purple.
Sheryl realized that he could not work alone, he needs help more people are right to achieve success. The first person encountered was the father-in-law who has a studio for recording video. Feeling that he had no expertise in directing, Sheryl looking for experts in the field of directing, while the script written by Sheryl who is also a writer.
In addition, Sheryl seeking local talent to participate in a video program that will be produced. Costume characters involved were made by local workers who have been selected by Sheryl for help. In short: he is looking for local talent and expertise to help create a video program with the character Barney, the purple dinosaurus.
Because many local people who engaged in the production of this video, they are also likely to cooperate in supporting the marketing of the finished video was made in 1988. The major groups are invited to working together is the mothers in the neighborhood where Sheryl lives in Dallas. These mothers who also have children under the age of six years, has persistently offer this video shops in the city of Dallas.
With confidence, and perseverance are a good team, a video Barney managed successfully marketed in Dallas, the city `birth 'Barney, the town where Sheryl Leach lived. When finally the ownership figures
Barney was sold to HIT Entertainment, fantastic value price reaches $ 275 million in 2001.
Barney figures emerged from the problems faced by Sheryl Leach. So, when you're having problems, do not run away from trouble, let alone despair. We can imitate Shryl Leach who can change the problem into "money machine". Good luck.
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